New beginnings, a new home and now a new team for Canterbury, with the domestic
Twenty20 side formerly known as the “Wizards” to be re-branded as the “Kings” - complete
with a royal makeover of purple and gold uniforms.
At the same time, the names of the Major Association’s first-class and one-day teams will be
re-emphasised and re-badged as “Canterbury” – to recognise the traditional roots and
importance of those sides.
Canterbury Cricket Association chief executive Lee Germon says the repackaging exercise
was designed to recognise the vast difference between the more commercially-oriented
Twenty20 competition, and the established traditions of the first-class and one-day teams.
“We believe it’s the perfect time to rebrand and re-position our T20 side to make the best
possible use of current commercial opportunities,” said Germon.
“We are making a clear distinction between our T20 side, and our Plunket Shield and Ford
Trophy teams, both of which will drop the “Wizards” moniker, revert to the traditional name
of “Canterbury”, and receive a newly-designed coat of arms.”
Germon said the makeover of Canterbury’s Twenty20 side mimics developments in
Australia’s Big Bash competition, where all participating teams have names and colours
different to that of their state outfits.
The name Kings was chosen for two reasons: 1) it represented the strength and resilience of
the Canterbury region and people, and 2) it embodied the attributes the team wants to be
known for: power, dominance and courage.
As for the colours, purple and gold were connected to royalty and nobility; were popular
with the younger generation and were distinct from the “red and black” marketed
throughout the region.
“One of the problems we have in Canterbury is that the market is saturated with red and
black brands, some of them with far greater resources than we have”, said Germon. “It’s a
difficult environment in which to gain traction.
“Switching to completely different colours offers us opportunities to stand out and be
recognised, and with that, the chance to grow our product.”